A two-week sprint isn’t about rushing. It’s a forcing function: a fixed window that turns endless debate into concrete decisions you can put in front of real people.
Week one: diverge
We map the problem, gather references, and sketch widely. The goal is options, not polish - quantity early makes the right direction easier to recognize.
Week two: converge
We pick a direction, build a clickable prototype, and test it with a handful of users. Five conversations surface the majority of problems worth fixing.
- Day 6–7: high-fidelity prototype.
- Day 8–9: usability sessions.
- Day 10: synthesis and a clear recommendation.
Two weeks in, you don’t have a finished product - you have something far more valuable: confidence about what to build next.